Haleon

Barcodes that speak important healthcare information for the visually impaired.

Haleon is the largest consumer healthcare business in the world, with brands including Sensodyne toothpaste, Panadol, Advil, and Centrum vitamins.

In order to make these millions of products more accessible we created barcodes that speak. Making product information audible for those living with sight loss. Working with Microsoft’s Seeing AI, customers with visual impairments can now scan any Haleon product to listen to important health information read aloud.   By launching this campaign, we are hoping to inform as many people as possible about the improved Seeing AI functionality and its benefits, including healthcare professionals and the friends and families of those who are blind, are visually impaired or need help reading.