Modelo
PITCHED AND WON AOR FOR MODELO USA.
Went from #2 to #1 beer in America.
RETURN OF LOWRIDER MAGAZINE
Modelo X MotorTrend brought the bible of lowriding, Lowrider Magazine, back into print. Not for the male gaze, but to finally put women in the driver's seat. Proving that the women of lowriding are Mas Que Modelos. Model dedicated every page to celebrating women and their contribution to lowrider culture.
Mark of a Fighter
When you live the life of a fighter, you deserve the mark of a fighter.
SOCIAL
We got a local skate videographer to shoot our setups with vintage digital handheld. Tapping into the trend and feeling native to the platform.